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  With the aim of implementing a comprehensive & systematic health awareness strategy/programme, presenting ...
------------- Health Awareness Strategy (HAS) -------------

By District Health Committee, Cooch Behar Supported by GTZ Technical Assistance Team

    A note on HAS activities completed/planned till 30th June 2002    
  Health Awareness Strategy 2002 was formally launched on 3rd June, 2002 by starting the HAS meetings on all 1897 Anganwari Centers (AWC) and 351 Sub-centers (SC) in Cooch Behar district. The activities completed till date are described in brief in the following paragraphs :-

HAS in collaboration with GTZ
  1. Base Line Survey : A base line survey covering all twelve blocks was conducted by INSPIRATION, a private agency in the month of May in the health planning for the district viz. CMOH, BMOHs, Dy CMOHs, and BDOs etc. The agency has been engaged and funded by GTZ project team Kolkata.

  2. Training of AWW & MHWs : - One day training of all Anganwadi Workers, Multi-Purpose Health Workers, Health Assistants, Supervisors of ICDS & Primary health was organized on 25th & 26th May 2002 at respective Block head quarters by the BMOH/CDPO and BDO of concerned block who were imparted Trainers Training at district head quarters earlier. The training mainly focused on causes & preventive measures of common & communicable diseases like malaria, diarrhoea, tuberculosis, leprosy, AIDS, Immunization, Pulse Polio, Anaemia and RCH etc. A health guide manual & poster were handed over to all of them. The Manual contains preventive measures for communicable diseases and health awareness material on RCH etc. These are being utilized as health guide manual on MONDAY meetings at 11.00 hrs at all AWC & SC of the district, which has already become popular as HAS MEETINGS.

  3. Health Talks popularly known as HAS MEETINGS at all AWC/SC at 11.00 hrs every MONDAY starting from 3rd June 2002. All BDOs, SDOs, DM, ADMs, CMOH, Dy CMOHs, BMOHs, CDPO and Supervisory officers visits one or more HAS MEETINGS for monitoring and supervision of the programme. CDPOs and BMOHs have been directed in monitoring meetings at District Head Quarters that they will visit at least two centers and supervisory officers to visit at least one center on Monday and send a report in format on attendance, gender wise and other aspects of HAS MEETINGS. This ensures supervision of at least 10 % of all the centers at different levels of supervision on every Monday. Format reports reach DPO Health by Tuesday.

  4. Orientation of three tier Panchayat functionaries : - It was felt that unless members of Panchayat functionaries at all three tiers are oriented about HAS & its activities and sensitized to the necessity and importance of health awareness for preventive health care in rural areas, the programme can not achieve its desired goals. Therefore, one day orientation training for Gram Panchayat Prodhan, Upa-Prodhan and Conveners of Jana Swastha Samity of GPs, Panchayat Samity members and Zilla Parishad members were organised at block head quarters on 12th, 13th & 15th June 2002. Supervisory staff of ICDS & health also attended these trainings were better interaction and coordination with Panchayat functionaries. BMOHs, CDPOs & Medical Officer in charges of Primary Health Centers remained present in most of the trainings.

  5. Orientation of Bus/Truck owners : - An orientation meeting with associations of owners and workers association of trucks & buses was held on 19th June 2002 at Lansdowne Hall Cooch Behar. District Magistrate, Cooch Behar attended the meeting. They assured us to permit pasting of stickers containing slogans of health awareness on interior & exterior of the vehicle body at conspicuous points. The associations were pleased to take responsibilities of pasting the stickers on the vehicles own their own and no labour charges will be claimed by them for the purpose. We would supply stickers and IEC materials to them. They offered to put display boards on Bus stations/truck stands for writing health message in collaboration with us on cost sharing basis.

  6. Orientation meeting with Cable Operators : - District Magistrate, Cooch Behar had meeting with cable operators from all the Sub-divisions of the district and requested them to display HAS messages on cable after being supplied from our end. This was decided to start “HEALTH TALK” a pre-recorded interview based feature on health awareness on preventive & curative measures against seasonal diseases to be telecasted on all local Cable Channels between 20.30 to 21.00 hrs on every Sunday. The feature would be recorded at GTZ field office and after editing and copying in the video cassettes would be sent to SDO offices, wherefrom the local operators will collect it and telecast on the channel as agreed.  CMOH will select two doctors for the purpose and Miss Sanghamitra Chanda, field officer, GTZ Cooch Behar office will anchor the programme. Audience may send the queries on health issues and this programme by post to the DPO Health Office that would be replied at the end of the telecast in the next episodes.

  7. HAS Calendar for first year (JUNE 2002 to JUNE 2003) finalised and circulated : - After threadbare discussion with programme officers of different national programmes and Dy CMOHs responsible for IEC of Malaria, Diarrhoea, Leprosy, Tuberculosis, AIDS/HIV, RCH, family welfare & Immunisation the draft Calendar of IEC activities under HAS was finalised and circulated in the 1st meeting of executive committee of the District Health & Family Welfare Samity held on 26th June 2002 at 11.00 hrs at DPC hall Cooch Behar. Provisional budget estimates based on this calendar has also been finalised. This calendar is convergence of the IEC activities of different national programmes thereby fulfilling one of the objectives of the HAS. This will not only provide IEC activities in a month at glance but also the schedule of HAS activities and its action points.

  8. HAS Calendar for first year (JUNE 2002 to JUNE 2003) finalised and circulated : - After threadbare discussion with programme officers of different national programmes and Dy CMOHs responsible for IEC of Malaria, Diarrhoea, Leprosy, Tuberculosis, AIDS/HIV, RCH, family welfare & Immunisation the draft Calendar of IEC activities under HAS was finalised and circulated in the 1st meeting of executive committee of the District Health & Family Welfare Samity held on 26th June 2002 at 11.00 hrs at DPC hall Cooch Behar. Provisional budget estimates based on this calendar has also been finalised. This calendar is convergence of the IEC activities of different national programmes thereby fulfilling one of the objectives of the HAS. This will not only provide IEC activities in a month at glance but also the schedule of HAS activities and its action points.

  9. Drama on Prevention of Malaria : - A team from Ministry of Information & Broadcasting, Field Office Kolkata performed folk based path natika (drama) to disseminate messages of malaria prevention from 3rd June 2002 onwards at 25 spots under Pundibari, Boxirhat & Bamanhat. The team could not attract more audience due to no pre-execution publicity and it attracted severe criticism from health workers & supervisory officers. It has since been decided not to allow the troupes of I & B in future without at least ten days prior intimation to the district authority. However, the contents of the drama were well appreciated and are believed to have good impact on the populace.

  10. Drama on MALARIA, DIARRHOEA, PERSONAL HYGIENE and IMMUNISATION : - As formulated in the HAS, drama on Malaria, diarrhoea, personal hygiene and immunisation would be performed at 100 Sub-centers under Pundibari, Boxirhat & Bamanhat BPHCs from 6th July 2002 onwards. UNICEF Kolkata has provided a sum of Rs. 300000.00 (Rupees three lakhs only) for the purpose. A private agency named Banglanatak.com has been engaged for the purpose. The script of the drama and its demo has already been approved. The agency would do pre-execution publicity, distribute at least 500 leaflets and 15-20 posters on the drama event in each Sub-center area for better publicity and would also conduct post drama impact assessment study after one month of its execution. This is expected to have a good impact on the local populace and more retention of the health messages.  

  11. Drama on MALARIA, DIARRHOEA, PERSONAL HYGIENE and IMMUNISATION : - As formulated in the HAS, drama on Malaria, diarrhoea, personal hygiene and immunisation would be performed at 100 Sub-centers under Pundibari, Boxirhat & Bamanhat BPHCs from 6th July 2002 onwards. UNICEF Kolkata has provided a sum of Rs. 300000.00 (Rupees three lakhs only) for the purpose. A private agency named Banglanatak.com has been engaged for the purpose. The script of the drama and its demo has already been approved. The agency would do pre-execution publicity, distribute at least 500 leaflets and 15-20 posters on the drama event in each Sub-center area for better publicity and would also conduct post drama impact assessment study after one month of its execution. This is expected to have a good impact on the local populace and more retention of the health messages.  

  12. Meeting with Clubs/Voluntary Organisations and chairpersons of local urban bodies : - A meeting of all clubs/VO/NGOs and chairpersons of local urban bodies was held on 25th June 2002 at Lansdowne Hall Cooch Behar. Shri Onkar Singh Meena, ADM Cooch Behar made a brief presentation on HAS and its activities completed so far. There was an interaction session of 30 minutes duration. District Magistrate & CMOH were also present in the meeting. It was decided to conduct training of two persons from each club/VO/NGO at Sub-divisional level by SDOs in consultation with ACMOH & BMOHs in the 2nd week of July 2002 and services of these trained persons will be utilised by urban local bodies for organizing Monday HAS meetings in each ward of the Municipality. Chairpersons of the municipalities will do the planning of HAS in municipal areas in consultation with SDO. Health Guide Manual would be supplied to them from our end.

  13. Newsletter on HAS : - A monthly newsletter in the name and style of Swastha Sachetanta Barta”, has been designed and proposed to be circulated among health workers, Anganwadi Workers, supervisory officers, Panchayat functionaries and others. It will provide a plate form for highlighting the activities under HAS and messenger for health messages from the HAS Monitoring Committee. It will contain message from the HAS team, news of HAS, health preventive measures of seasonal diseases in that month, poems and folk songs on HAS/Health issues and letters from the Health & Anganwadi workers.

  14. Puja HAS :- In the Durga Puja festival, all the Puja Committee were requested to take all round effort to display the messages of the HAS Programme in there Puja Pandal premises. In response to our appeal we have received overwhelming response from the Puja Committes of the District. In this connection we have organized 1st, 2nd & 3rd prizes, Block wise and Municipality wise for the organizing Puja Committees, to be selected by the Selection Committee at the Block and Municipality level. After the selection of the Puja Committees the Committee distributed to prizes to then.

Start of this above said 14 paragraphs on HAS activities till 30th June, 2002

.

Also see : HAS Calender

Page-Top

Also see : 1. Monitoring Formats   &   2. Reporting Formats


HAS is a health programme aimed in implementing all elements of Information, Education and Communication (IEC).     

    SWOT Analysis of IEC in Cooch Behar    

    STRENGTHs

    WEAKNESS'

  • Panchayat System
  • 351 SHCs
  • 1897 AWCs
  • Strong motivation in DHC
  • DPEP support
  • Literacy cell/CEC
  • Training institutes..PRTC
  • GTZ..ref office/support
  • SHSDP
  • ZP press/Govt. press
  • Lack of trained manpower
  • Independent IEC efforts
  • Inadequate funding
  • Uncertain resources
  • Lack of data sets reference to IEC materials
  • Lack of accountability in health system
  • Inadequate supervision over health system
  • Lack of coordination among different agencies
  • Centralised development of IEC materials
  • Inadequate Equipment
    OPPORTUNITIES
  • Utilize wide network of PRI, AWC, SHC etc
  • Reduction in diarrhoea, AKI, IMR etc
  • Training of manpower with the help of  GTZ/Unicef
  • Studies by GTZ/UNICEF/DPEP/CEC etc
  • Improvement in access and service delivery
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Strengths

Weakness'

Opportunities

Threats

  Active PRI     Lack of trained manpower   DPEP in the district   Resistance in health system  
  Strong motivation of DHC   Independent IEC efforts   Utilize wide network of PRI,
  AWC, SHC etc.
  Lack of public confidence
  in health system
  Panchayat System   Inadequate funding     Reduction in diarrhoea, AKI,
  IMR etc.
  351 SHCs   Uncertain resources   Training of manpower with
  the help of  GTZ/Unicef  
  1897 AWCs   Lack of data sets reference
  to IEC materials
  Studies by GTZ /UNICEF/
  DPEP/ CEC etc.
  Literacy cell/CEC   Lack of accountability
  in health system
  Improvement in access
  and service delivery
  Training institutes..PRTC   Inadequate supervision
  over health system
  GTZ..ref office/support   Lack of coordination
  among different agencies
  SHSDP   Centralised development
  of IEC materials
  ZP press/Govt. press   Inadequate Equipment

Page-Top

Also check out the following links :-

  HAS activities till 30-JUN-2002   HAS Calender

 

  HAS - document file

  1. Monitoring Formats &
  2. Reporting Formats

  Image-Gallery (Pictures)   SWOT Analysis of HAS

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